PRODUCT DESIGN AND DEVELOPMENT SOLUTION FOR THE CYCLE SPORTS MARKET.
OUR SPECIALIST AREAS
COMPUTER AIDED DESIGN (CAD)
DESIGN FOR MANUFACTURE
PRODUCT COSTING ANALYSIS
03 OUR HISTORY
I discovered mechanical engineering and design in college and the opportunity to learn Solidworks was a lightlbulb moment. I would spend hours redesigning my broken bike components in 3D and got my first experience with manufacturing.
Enthused by the world of bicycles, I secured a position as sales and warranty manager at online retail giant Chain Reaction Cycles and gained my first insight into the world of the cycle trade.
IN AT THE DEEP END
Seizing an opportunity to help a friend, I took a position as race mechanic with Ben Reid and spent the next 4 race seasons travelling around the UCI world cup DH circuit in a multitude of positions from mechanic, road manager, chef, media crew and everything in between. This provided unrivalled access to the R&D side of competitive bike design and allowed me to forge relationships with some of the industries leading brands and companies.
CAN WE CAD IT?
I joined a new department at CRC tasked with taking their product design from a scribble on a crisp packet and turning it onto a functioning 3D CAD model. This role quickly developed into designing a variety of products from components to bike frames for brands such as Nukeproof, Vitus, Ragley and others within the growing 'House Brands' portfolio.
The company was named after Redburn Forest park. Overlooking the hills of Belfast, Northern Ireland. Our mission comprised of two objectives; to provide support and experience to companies seeking to develop great product, all while providing opportunities for talented cycling enthusiasts who were seeking a career within the industry that has provided so much opportunity for us so far.
Spotting some significant areas for improvement, I highlighted an opportunity to develop the Nukeproof brand and persuaded the management that I would be a good investment as Brand Manager. This saw me embark on a journey taking on product management, product development, marketing, supply chain management and many other aspect that were required to take the brand from where it was to a multiple world series winning brand with one of the worlds greatest athletes. The Sam Hill Signature pedal being one highlight of my time which continues to win best in test awards today.