Our 'In-House' brand, we launched Fustle back in 2020 having design and developed the chassis with our manufacturing partner in Taiwan. Since it's launch, we have attained multiple bike test accolades and awards, and continue to build a network of loyal customers and admirers from all around the world.
A successful product launch can make or break your brand. We worked closely with some key media who were present on our target market and received glowing reviews and awards for our bikes due to their handling, construction and overall design ethos.
Using our network of suppliers and contacts across the globe, we were able to manage our stock flow and refine our customer facing packaging to ensure efficient shipping across the UK and Europe. This opened up markets outside of the UK which we were able to service during the challenging times caused by Brexit and later with the Covid-19 Pandemic.
We wanted to control the build process and offer our customers some flexibility with their purchase. We set up an assembly line here in N.I. to facilitate a 'build to order' fulfilment process and continue to refine and develop that today.