PODCAST - Building The Forbidden Bike Brand with Redburn Design Founder Alastair Beckett
One again we sat down with Gareth of MTB Tribe to chat about the launch of a young new brand, Forbidden Bike Company.
Working with old friends and new partners, we decided to take on the big brands and bring something new to market. This episode talks about all of the trials and tribulations faced in the early stages and shares some insight into the process that the team involved went through to get it to where it was.
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Find Out:
How Redburn Design has being going over the last year
What exciting projects Alastair has been working on
How Alastair got involved in building the Forbidden Bike Company
Why Alastair ended up being the co-founder of the company
What Alastair and his business partner Owen have been working on to create this new exciting bike brand
What is involved in creating, designing, building and bringing a product to market
How Alastair and Owen landed their dream factory to produce the Forbidden frame
The different elements involved in designing and building a mountain bike frame
How the guys went about testing the frame with some local riders
What the initial feedback was like
How Alastair had to learn about distribution and getting the bike frame into customers hands
Why Alastair hand picked the retails he wanted to work with and why
The future plans Alastair and Owen have for Forbidden
Where you can get your hands on a Forbidden frame
How to get in contact with Alastair and the Forbidden bike company