We sat down with fellow Northern Irish MTB enthusiast Gareth Beckett back in 2018 to talk through a bit of founder Alastair Beckett's past experience in building the Nukeproof brand and how that led to the creation of a new design company focussed on developing talent and creating opportunity while disrupting the industry through clever design and development.
How Alastair started mountain biking
How Alastair’s first ride on a mountain bike was actually in a race
That awesome school mistake!
The software that changed everything for Alastair
How Alastair started working for CRC (Chain Reaction Cycles)
Why his work trip to Morzine never happened
How Alastair feel into being a mechanic on the World Cup
Crazy jobs you do on a independent World Cup Team
How Alastair got the brand designer job at CRC
What Alastair’s first impressions were of the Nukeproof brand
How Alastair build the brand to what it is today
What the bike factories are like to work with
The drive and comment Alastair required to build Nukeproof to become a success
Alistair’s new venture in brand design, development and marketing
How to get in contact with Alastair