Forbidden Bike Co - Operations Consultation

Co-Founding a start up and developing an operational infrastructure for global distribution.

Back in 2018, we partnered up with an old friend and Design Engineer to found Forbidden Bike Co, and establish operational facilities both in Canada and here in Northern Ireland.

We paired our experience in product management and supply chain to set up manufacturing in Asia, and to develop a network of distributors in territories outside of our domestic regions.
Some of the challenges we faced were being such a small unknown brand, we had to think creatively about how to approach our manufacturing partners, and wanted to take control of each of stage of the production.

We took as step away from the traditional process of utilising an assembly partner to manage our suppliers, and instead developed direct relationships with each of our manufacturing partners in order to better control quality, cost and leadtimes.

In early 2019 we launched to the public with a global marketing effort based both in North America, the UK and Europe with publications and first ride reviews featured in a host of the leading editorial outlets.

https://www.pinkbike.com/news/review-forbiddens-druid-high-pivot-trail-bike.html
https://enduro-mtb.com/en/forbidden-druid-review/
https://www.mbr.co.uk/reviews/full-suspension-bikes/forbidden-druid-review

1

Products in Range

24

Months in Development