FUSTLE - Brand Development
Our in house brand, developed with our passion for improvement, we saw an opportunity to change the way that bikes were bought and sold.
We set out to design a modern take on the emerging gravel bike market. With most larger brands failing to make a step forward in terms of geometry and specification, we wanted to bring to market our own take on what we wanted to ride.
Dropper post compatibility, forward thinking dynamic geometry for use on the wider variety of off road terrain we encountered on our usual 'gravel rides' and a flexible approach to bike assembly and pricing were all points that we felt strongly about.
24 months of development and planning saw the launch of www.ridefustle.com and our Design & Innovation Award winning Causeway GR1 frameset, which developed a loyal fan base of off road enthusiasts, and plenty of journalists not wanting to return their test bike after the first ride.
We continue to develop ideas and refine the process today, and use this brand as a gateway for the development of many more innovative ideas that we have here.
Products in Range
Months in Development