Fustle-DIA-2021-36.jpg

ASTON MTB

AstonMTB-Jpeg-1-300x300_edited.png

Paul Aston has worked in a number of roles within the cycle industry, and we first met him while he was working as a journalist testing and reviewing bikes that we had developed. 

We now work closely with Paul to help him create test mules for his latest projects.

IMG_1081.jpg

GO-TO-MARKET

A successful product launch can make or break your brand. We worked closely with some key media who were present on our target market and received glowing reviews and awards for our bikes due to their handling, construction and overall design ethos. 

DA704827.jpg

SUPPLY CHAIN

Using our network of suppliers and contacts across the globe, we were able to manage our stock flow and refine our customer facing packaging to ensure efficient shipping across the UK and Europe. This opened up markets outside of the UK which we were able to service during the challenging times caused by Brexit and later with the Covid-19 Pandemic.

2009280302 Parts Before Build.jpg

CUSTOM BUILT

We wanted to control the build process and offer our customers some flexibility with their purchase. We set up an assembly line here in N.I. to facilitate a 'build to order' fulfilment process and continue to refine and develop that today.